Hi, I’m Che
welcome to my portfolio
Hi, I'm Che
我是黃偉哲
(The pup is Pepper, she is a german spitz rescued in Korea and came into my life in Toronto)
Hi, I'm Che
我是黃偉哲
(The pup is Pepper, she is a german spitz rescued in Korea and came into my life in Toronto)
I’m a third culture kid born in Taiwan and raised in Calgary. My knack for creative problem-solving led me to study Industrial Design in Toronto where I developed a passion for human-centered design.
I am a multidisciplinary designer. I consider empathy to be my most fluent language and most fundamental value.
I am a lateral thinker adept at drawing from conceptual frameworks and abstract ideas and bending them to fit evolving problems. My diverse skillset allows me to bring experience from a broad range of domains and apply them to what I'm focused on today.
I excel in environments that enable me to utilize my adaptability and in work that requires creative solutions.
When I have time for myself, I enjoy playing tennis, golf, and conducting science experiments in the kitchen.
EXPERIENCE
PCF Management
Lead Designer
2025
Branding, logo, website design for start-up wealth management family office and subsidiary companies.
Creative leadership guiding founders in understanding importance of their brand identity and digital fingerprint
Delivered comprehensive visual asset packages including multiple logo suites, brand and identity guide, style guide, and multi-page integrated website as well as multiple projects outside the original scope where client required additional help.
PCF Management
Lead Designer
2025
Branding, logo, website design for start-up wealth management family office and subsidiary companies.
Creative leadership guiding founders in understanding importance of their brand identity and digital fingerprint
Delivered comprehensive visual asset packages including multiple logo suites, brand and identity guide, style guide, and multi-page integrated website as well as multiple projects outside the original scope where client required additional help.
PCF Management
Lead Designer
2025
Branding, logo, website design for start-up wealth management family office and subsidiary companies.
Creative leadership guiding founders in understanding importance of their brand identity and digital fingerprint
Delivered comprehensive visual asset packages including multiple logo suites, brand and identity guide, style guide, and multi-page integrated website as well as multiple projects outside the original scope where client required additional help.
Leading Global Surfaces Manufacturer
Design & Strategy Consultant
2024 - 2025
Partnered with a leading global solid surfaces manufacturer with 2024 revenues of approximately $3 billion USD, to deliver a targeted design and strategy engagement.
Conducted a competitive landscape analysis benchmarking against market leaders and identifying product portfolio gaps.
Developed and presented original surface design concepts, drawing from trend forecasting, cultural insights, and biophilic design principles.
Delivered a polished, executive-level strategic package that helped position the client for stronger market differentiation.
Leading Global Surfaces Manufacturer
Design & Strategy Consultant
2024 - 2025
Partnered with a leading global solid surfaces manufacturer with 2024 revenues of approximately $3 billion USD, to deliver a targeted design and strategy engagement.
Conducted a competitive landscape analysis benchmarking against market leaders and identifying product portfolio gaps.
Developed and presented original surface design concepts, drawing from trend forecasting, cultural insights, and biophilic design principles.
Delivered a polished, executive-level strategic package that helped position the client for stronger market differentiation.
Leading Global Surfaces Manufacturer
Design & Strategy Consultant
2024 - 2025
Partnered with a leading global solid surfaces manufacturer with 2024 revenues of approximately $3 billion USD, to deliver a targeted design and strategy engagement.
Conducted a competitive landscape analysis benchmarking against market leaders and identifying product portfolio gaps.
Developed and presented original surface design concepts, drawing from trend forecasting, cultural insights, and biophilic design principles.
Delivered a polished, executive-level strategic package that helped position the client for stronger market differentiation.
Hyundai L&C Canada, Hanstone
Industrial Designer
2022-2024
Sole designer in Canada, collaborating closely with the US-based Creative Director to execute and manage the entire design strategy ensuring alignment with cross-functional teams and the overall company vision.
Independently manage design process from concept through production, including research, prototyping, and final implementation
Collaborate closely with cross functional development teams and process engineers to ensure seamless design translation to manufacturing.
Applied advanced DFM (design for manufacturing) principles, delivering production-ready designs that exceeded company standards in both aesthetics and functionality.
Led and managed lab team. Actively involved in hands-on testing and rapid prototyping, validating design assumptions and optimizing product iterations based on real-time lab feedback.
Led CMF (Color, Material, and Finish) strategy, ensuring cohesive visual and tactile experiences aligned with brand identity, user expectations, and manufacturability constraints.
Pushed technological boundaries and develop future capabilities for the company’s products.
Worked closely with production teams to address design challenges during the transition from prototype to mass production, balancing cost objectives with product integrity.
Hyundai L&C Canada, Hanstone
Industrial Designer
2022-2024
Sole designer in Canada, collaborating closely with the US-based Creative Director to execute and manage the entire design strategy ensuring alignment with cross-functional teams and the overall company vision.
Independently manage design process from concept through production, including research, prototyping, and final implementation
Collaborate closely with cross functional development teams and process engineers to ensure seamless design translation to manufacturing.
Applied advanced DFM (design for manufacturing) principles, delivering production-ready designs that exceeded company standards in both aesthetics and functionality.
Led and managed lab team. Actively involved in hands-on testing and rapid prototyping, validating design assumptions and optimizing product iterations based on real-time lab feedback.
Led CMF (Color, Material, and Finish) strategy, ensuring cohesive visual and tactile experiences aligned with brand identity, user expectations, and manufacturability constraints.
Pushed technological boundaries and develop future capabilities for the company’s products.
Worked closely with production teams to address design challenges during the transition from prototype to mass production, balancing cost objectives with product integrity.
Hyundai L&C Canada, Hanstone
Industrial Designer
2022-2024
Sole designer in Canada, collaborating closely with the US-based Creative Director to execute and manage the entire design strategy ensuring alignment with cross-functional teams and the overall company vision.
Independently manage design process from concept through production, including research, prototyping, and final implementation
Collaborate closely with cross functional development teams and process engineers to ensure seamless design translation to manufacturing.
Applied advanced DFM (design for manufacturing) principles, delivering production-ready designs that exceeded company standards in both aesthetics and functionality.
Led and managed lab team. Actively involved in hands-on testing and rapid prototyping, validating design assumptions and optimizing product iterations based on real-time lab feedback.
Led CMF (Color, Material, and Finish) strategy, ensuring cohesive visual and tactile experiences aligned with brand identity, user expectations, and manufacturability constraints.
Pushed technological boundaries and develop future capabilities for the company’s products.
Worked closely with production teams to address design challenges during the transition from prototype to mass production, balancing cost objectives with product integrity.
Polymath
Product Designer
2021 - Present
Freelance collective projects
Polymath
Product Designer
2021 - Present
Freelance collective projects
Polymath
Product Designer
2021 - Present
Freelance collective projects
OCAD University, GradEx
Experience Designer
2021
Organized and launched 5-day exhibition
OCAD University, GradEx
Experience Designer
2021
Organized and launched 5-day exhibition
OCAD University, GradEx
Experience Designer
2021
Organized and launched 5-day exhibition
City of Toronto, Bloor-Annex BIA
Industrial Designer
2020
Designed a bike rack for the Bloor-Annex district in collaboration with city engineers and BIA panel, recognized for its market readiness, manufacturability, and user-centric approach.
Usability and functionality focused design; resulting in a versatile, comprehensively accommodating product, providing multiple secure contact points for all style and size bikes.
Optimized cost-effective manufacturing and compatibility with existing infrastructure.
City of Toronto, Bloor-Annex BIA
Industrial Designer
2020
Designed a bike rack for the Bloor-Annex district in collaboration with city engineers and BIA panel, recognized for its market readiness, manufacturability, and user-centric approach.
Usability and functionality focused design; resulting in a versatile, comprehensively accommodating product, providing multiple secure contact points for all style and size bikes.
Optimized cost-effective manufacturing and compatibility with existing infrastructure.
City of Toronto, Bloor-Annex BIA
Industrial Designer
2020
Designed a bike rack for the Bloor-Annex district in collaboration with city engineers and BIA panel, recognized for its market readiness, manufacturability, and user-centric approach.
Usability and functionality focused design; resulting in a versatile, comprehensively accommodating product, providing multiple secure contact points for all style and size bikes.
Optimized cost-effective manufacturing and compatibility with existing infrastructure.
EDUCATION
EDUCATION
OCAD University
Bachelor's of Design, Industrial Design
2021
ACIDO Rocket Finalist
